Buckingham MP Greg Smith has signed an open letter from over 100 MPs calling on supermarkets to highlight the very best of British produce by incorporating a ‘Buy British’ section online.
The letter, supported by 110 cross-Party MPs, states ‘Our ask is simple, create a tab that collates produce from farmers,’ citing consumer choice, environmental benefits and support for farmers as reasons to make the change.
The ‘Buy British’ tab would collate produce from across the UK so customers have “greater power in their choices”, enabling them to support the nation’s farmers ‘quickly and easily’.
Greg said “I’m pleased to have supported this important initiative. Farmers work tirelessly, from dawn until dusk, to produce food for our nation and the ‘Buy British’ section is an easy and accessible way for the public to support them.
“We know the public want to know more about where their food comes from and how it is produced. This simple change on a webpage helps to ensure home grown food is easily identifiable, something I wholeheartedly support."
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