Bucks Council have worked with LitterLotto to launch an extra monthly prize for residents who do the right thing and bin their waste
To enter LitterlLotto, residents simply use the app to take a picture of litter as they place it in a bin. Each time they submit a new piece of litter it's another chance to win.
The new LitterLotto Local initiative sees an extra monthly prize draw of £250 just for binning litter in Buckinghamshire. By introducing an extra prize draw the council hopes to reward people who bin their litter and hopefully encourage more people to bin it to win it.
Gareth Williams, Buckinghamshire Council’s Cabinet Member for Environment and Climate Change, said:
“We spend £2.5million cleaning the streets of Buckinghamshire and unfortunately, much of the tidying up is picking up litter, despite having over 4,000 bins emptied regularly across the county. With the new LitterLotto Local initiative, we want to encourage people to protect their surroundings and reward the right behaviour. If we can get more litter in bins, we can save some money that we are currently spending litter picking and divert it to other projects or services.
“So many residents already take time to litter pick their local areas, and for those people this is a recognition of that. Sadly, some people still drop litter, and we hope this will encourage them to rethink their actions.”
The initiative with LitterLotto launched on 1st November and will run for 12 months across the county. Local groups, individuals, businesses or Town & Parish Councils who wish to spread the word about LitterLotto Local can email email@example.com to receive a supporters pack, including posters, stickers and digital content.