Bucks Council are promoting a new app called Kitche on the side of a number of their food waste trucks, in a bid to cut down on food waste in the county. the app, which analyses your shopping receipts, reminds you to use up your food and suggests recipes using your purchases, is being advertised on some the councils food waste trucks.
The free app analyses your shopping receipts, reminds you to use up your food and suggests recipes using your purchases.
You can download the the Kitche platform here.
The aims of the campaign are to increase awareness of to the amount of good food that ends up in the bin instead of being eaten, and the unnecessary extra cost this puts onto Bucks residents’ shopping bills. The campaign has been promoted by Buckinghamshire Council across a range of communications channels including Your Buckinghamshire magazine.
Gareth Williams, Buckinghamshire Council’s Cabinet Member for Climate Change and Environment, says: “Reducing the amount of good food that goes to waste is a major environmental challenge both at a global and at a local level. It takes lots of resources to produce and transport the food we buy, which is all for nothing if the food isn’t eaten. And for the individual, wasting food is literally wasting money – especially at a time of rising prices.
“We’re really pleased to be able to promote the Kitche app on our food waste collection trucks. The app is an excellent way to help reduce the food the gets wasted in Bucks, helping individuals and families reduce their environmental footprint while at the same saving them money.”
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